Customer Discovery Bootcamp

Service Description

I’ll coach you to uncover the root cause behind pain points, how to frame conversations based on buyer awareness levels, and harness voice of customer (VOC) that give buyers the confidence to invest and engage in the sales process with an open mind. First, we'll develop an initial questioning framework, sales narrative, and framing strategy based on market/customer context. I'll coach you on how/when to effectively communicate with prospects based on their buyer's journey stage. After you've had 5 conversations with qualified prospects, we'll incorporate learnings to refine your strategy and messaging. After this bootcamp, you'll be able to work with prospects to realize value and create urgency on their own by asking the right questions at the right time. Key Benefits: Gain crystal-clear market insights, secure qualified leads, and build a product customers can’t wait to buy. Process: 1) 1 hour kick-off 2) Two 1-hour coaching calls to refine discovery questions 3) Two 30 minute review sessions Deliverables: Tailored customer and/or market discovery questions, refined sales narrative, criteria for "marketing qualified" and "sales qualified" leads.